BSB52415 Diploma of Marketing and Communication

CRICOS Code: 095383E

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
Job roles that may be available to you after successful completion of the course include:

  • Account Manager (Advertising)
  • Marketing and Communications Manager
  • Marketing Manager
  1. Student must be 18 years of age or over;
  2. Students are required to provide evidence to demonstrate English Language competence by any of the following:
    Completing the our Language Literacy and Numeracy test.
    Providing evidence of English language skills test (IELTS or equivalent)
  3. Satisfactorily complete a pre-training review interview to determine academic suitability for the chosen course.

International students applying for a student visa are advised to check with the Department of Immigration and Border Protection (DIBP) on separate English requirements that may apply to your student visa application.

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
  • A flexible blended environment applies to the majority of the target group being a combination of self-paced/tutorial/classroom workshops and workplace practical sessions.
  • The course will be delivered and assessed over 52 weeks at AIVTE.
Many of our students already have a high level of skills, knowledge and expertise that can be recognised through a Recognition of Prior Learning (RPL) process. Students seeking recognition can apply for RPL on enrolment into a qualification or throughout the duration of their study.
If you have completed previous study that is the same as your intended qualification with another organisation you may be able to apply for a credit transfer or exemption. A copy of the original transcript must be provided when applying for a credit transfer.
Total number of units = 12
3 core units
9 elective units

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBMKG510 Plan e-marketing communications
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBLDR502 Lead and manage effective workplace relationships

To be assessed as competent, learners need to provide satisfactory evidence to all the assessment requirements relating to their knowledge and skills relevant to the unit of competence. Assessment methods may include:

  • Written activities
  • Case studies
  • Projects
  • Role plays / observations

Course Fee
$AU $10,250

Course Duration
52 weeks

Download Course Guide (PDF)

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