BSB42415 – Certificate IV in Marketing and Communication

CRICOS Code: 095381G

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Job roles that may be available to you after successful completion of the course include:

  • Direct Marketing Assistant
  • Marketing and Communications
  • Consultant
    Marketing Coordinator
  1. Student must be 18 years of age or over.
  2. Students are required to provide evidence to demonstrate English Language competence by any of the following:
  3. Completing our Language Literacy and Numeracy test.
  4. Providing evidence of English language skills test (IELTS 5.5 or equivalent)
    Satisfactorily complete a pre-training review interview to determine academic suitability for the chosen course.
  5. International students applying for a student visa are advised to check with the Department of Home Affairs on separate English requirements that may apply to your student visa application.
There are no pre-requisites for this qualification.
This is another method of assessing your current skills, knowledge and expertise in the industry. Speak with one of our staff to see if you are eligible to have your skills, knowledge or any formal or non-formal qualifications recognised through a Recognition of Prior Learning (RPL) process. Students seeking recognition can apply for RPL on enrolment into a qualification or throughout the duration of their study.
If you have completed previous qualification in same industry as you intended to enrol into, your qualification with another organisation may have the same units in which you are about to study. You can apply for a credit transfer. To apply for a credit transfer, you will need to provide a copy of the original transcript from your previous qualification or a statement from your USI transcript for the credit transfer to be recognised.
Total: 44 weeks
Learning: 36 weeks
Holidays: 8 weeks
A flexible blended environment applies to the majority of the target group being a combination of self-paced/tutorial/classroom workshops.
Gold Coast
10 Scarborough Street
Southport, Gold Coast
QLD 4215
+61 1300 656 693

Sydney
Level 2, Queen St
Auburn, Sydney
New South Wales 2144
+61 1300 083 832

Total number of units = 12

  • 5 core units
  • 7 elective units

CORE UNITS
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry

ELECTIVE UNITS
BSBCUS401 Coordinate implementation of customer service strategies
BSBLDR402 Lead effective workplace relationships
BSBADV507 Develop a media plan
BSBMKG420 Create digital media user experiences
BSBFIA402 Report on financial activity
BSBPRO401 Develop product knowledge
BSBMKG419 Analyse consumer behaviour

To be assessed as competent, learners need to provide satisfactory evidence to all the assessment requirements relating to their knowledge and skills relevant to the unit of competence. Assessment methods may include:

  • Written activities
  • Case studies
  • Projects
  • Role plays / observations
Applying to Australian Institute of Vocational and Technical Education (AIVTE) is easy. You can submit your enrolment application any time at aivte.edu.au/enrol or you can call the Gold Coast Campus on +61 1300 656 693 or the Sydney Campus on +61 1300 083 832.

If your application is successful, we will send you a Letter of Offer including all the enrolment conditions. When you accept it and return a signed copy, we will secure your place in your chosen course.

Recognition of Prior Learning (RPL) and Credit Transfer is offered at the time of enrolment. For additional information relating to RPL or Credit Transfer for this course, please contact us.

Course Fee (International Students)
$AU $8,250
(includes a $250 non-refundable application fee)

Financing Option (Domestic Students)
AIVTE is partnering with Study Loans to offer you a new option for the payment of your course fees.
Fee Support

Course Duration
44 weeks

Download Course Guide (PDF)