BSB52415 – Diploma of Marketing and Communication

CRICOS Code: 095383E

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
Job roles that may be available to you after successful completion of the course include:

  • Account Manager (Advertising)
  • Marketing and Communications Manager
  • Marketing Manager
  1. Students must be 18 years of age or over.
  2. Students are required to provide evidence to demonstrate English Language competence by any of the following:
  3. Completing our Language Literacy and Numeracy test.
    • Providing evidence of English language skills test (IELTS 5.5 or equivalent)
    • Satisfactorily complete a pre-training review interview to determine academic suitability for the chosen course.
  4. International students applying for a student visa are advised to check with the Department of Home Affairs on separate English requirements that may apply to your student visa application.
Entry to this qualification is limited to those individuals who have completed all core units in:

BSB42415 – Certificate IV in Marketing and Communication

CORE UNITS
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry

This is another method of assessing your current skills, knowledge and expertise in the industry. Speak with one of our staff to see if you are eligible to have your skills, knowledge or any formal or non-formal qualifications recognised through a Recognition of Prior Learning (RPL) process. Students seeking recognition can apply for RPL on enrolment into a qualification or throughout the duration of their study.
If you have completed previous qualification in same industry as you intended to enrol into, your qualification with another organisation may have the same units in which you are about to study. You can apply for a credit transfer. To apply for a credit transfer, you will need to provide a copy of the original transcript from your previous qualification or a statement from your USI transcript for the credit transfer to be recognised.
Total: 52 weeks
Learning: 44 weeks
Holidays: 8 weeks
A flexible blended environment applies to the majority of the target group being a combination of self-paced/tutorial/classroom workshops and workplace practical sessions.
Gold Coast
10 Scarborough Street
Southport, Gold Coast
QLD 4215
+61 1300 656 693

Sydney
Level 2, Queen St
Auburn, Sydney
New South Wales 2144
+61 1300 083 832

Total number of units = 12
3 core units
9 elective units

CORE UNITS
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

ELECTIVE UNITS
BSBCRT501 Originate and develop concepts
BSBADV507 Develop a media plan
BSBMKG608 Manage innovation and continuous improvements
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBLDR502 Lead and manage effective workplace relationships

To be assessed as competent, learners need to provide satisfactory evidence to all the assessment requirements relating to their knowledge and skills relevant to the unit of competence. Assessment methods may include:

  • Written activities
  • Case studies
  • Projects
  • Role plays / observations
Applying to Australian Institute of Vocational and Technical Education (AIVTE) is easy. You can submit your enrolment application any time at aivte.edu.au/enrol or you can call the Gold Coast Campus on +61 1300 656 693 or the Sydney Campus on +61 1300 083 832.

If your application is successful, we will send you a Letter of Offer including all the enrolment conditions. When you accept it and return a signed copy, we will secure your place in your chosen course.

Recognition of Prior Learning (RPL) and Credit Transfer is offered at the time of enrolment. For additional information relating to RPL or Credit Transfer for this course, please contact us.

Course Fee (International Students)
$AU $10,250
(includes a $250 non-refundable application fee)

Financing Option (Domestic Students)
AIVTE is partnering with Study Loans to offer you a new option for the payment of your course fees.
Fee Support

Course Duration
52 weeks

Download Course Guide (PDF)